How often have you come across a marketing campaign that strikes you as ill-conceived, slightly out of the times, and generally unimportant in the current climate of marketing and consumer spending. They're everywhere -- unlikely intentionally, but they're certainly a part of our lives. And while these marketing plans much produce some returns -- they'd certainly be canceled or at least modified should they not -- they don't truly connect with us like they could.
Part of this is the massive change in marketing that's going on currently. With the new methods of communication and message spreading made possible by the social web, companies are desperate to hop aboard the train and get their wares out their and in the open. Twitter, Facebook and other sexy companies are taking up the main view in many marketers' radars, and entire divisions of companies are being created to decide exactly how to make the most of these innovative new social tools.
The thing is, they're often poorly planned out. Especially amongst affiliate marketers, the propensity for completely inane and improper social media use is sky-high, and considered a common sense part of our marketing efforts. While it undoubtedly brings around results, much like the relatively poor TV ads of yesteryear, those results are hard to measure in a relative field. How much did your social media campaign really cost you? Not just in terms of cost, since the barrier to enter social media realms is very low, but in terms of the time cost and effort expenditure.
For affiliate marketers, we need to pre-plan our strategies and work around relative results, not just results alone. Opportunity cost should be a huge concern for affiliate marketers, especially if you're paying other people to work for you. Which metrics bring in the most value and stomp on all the others? Those are the metrics that should be focused on, not those that have the most sex appeal and the greatest amount of attention in the public world.
After all, it's about sales, isn't it? We're all out there trying to boost sales, fight off a lack of spending in a recession, and find the best niches to maximize profits in. But when these diversions and distractions get in the way of finding the most profitable marketing metrics, it's important to take a step back and take stock of what is and isn't working. Forcing yourself into a medium that doesn't sell isn't the way forward. Finding the most profitable medium, be it SEO, PPC, or social media marketing (or any other) is where the money is.
In order to see truly remarkable affiliate sales results, you need to plan your marketing campaigns to make use of not just the most current and valuable marketing tools, but those that produce highly valuable results. Twitter and Facebook will come and go. What won't come and go is the customer base that supports you, evangelizes you and keeps on talking.
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Marketing is one of those domains that's being summarily thrown on its own head right now. Like finance and manufacturing, marketing has long been something that existed without waves and changes. TV ads were the greatest currency, followed by radio and newspaper coverage. If you had the exposure and the audience, you had the sales, and even the most blunt and ineffective marketing campaign could get by with enough faces looking at it.
Sound familiar? That was the face of the marketing world just ten years ago, when mass marketing was still the flavor of the month and consumers still responded to incentives laid out on mainstream TV. Boy, how things have changed since then. Nowadays, companies are slowly realizing just how ineffective that method of marketing is becoming, and are rapidly switching to a new model built on value creation, interaction and massive customer feedback potential.
Affiliate marketers should be leading the way online. Lets face it - they've got the most riding on it. When you're an affiliate marketer, all your sales rely on consumer confidence, spending patterns and quality of your products. When you're getting people onto your websites, you need those conversions, and anything other than a buy is something best avoided. Traffic just doesn't work any more. You need targeted traffic where you once needed any old traffic, and you're beginning to need evangelized traffic where targeted traffic once worked.
Take a look at your affiliate sales and see if things are working in your favor. The greatest affiliate marketers -- the marketers making $10,000+ per month -- are working ahead of everyone else, building the strategies that make them millions month after month. Everyone else, well, they're scrambling around trying to pick the pieces up off the floor.
By applying some simple strategies, you can move from the back of the pack up to the front. Set the pace, don't simply follow along picking up someone else's leftovers. By being at the front of the affiliate marketing pack you can set the speed, pick up all the rewards, and leave the others to worry about the competition and the strategy. Using the advice and strategy in this free report, you can speed up and move yourself to the front of the pack.
Click Here To Download Your Free "Fire Your Boss" Report
Don't bicker at the back and pick up the pieces, be a leader and set the pace. By using this free report, you can ignore the naysayers and set the pace yourself.
Click Here To Download Your Free "Fire Your Boss" Report